Content and relationships
News, campaigns, and messages connected to your publishing house.
Manage the content that showcases the catalog and sustains reader engagement in the same environment as the website.
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How the team uses it
Blog and news
Posts with categories, tags, columnists, revisions, errata, and scheduling.
Newsletter
Subscribers, campaigns, drafts, tests, and scheduled delivery.
Messages and media
Inquiries received through the website and files reused by the team.
Content and relationship capabilities.
Blog, newsletter, and messages run in the same Studio as the catalog — with editorial CMS depth, not a loose page.
Rich-text editor
Full composition for news and pages: from running text to embeds, without leaving the publisher workflow.
- Texto e imagens
- Tabelas
- Citações
- Embeds
Editorial organization
Structures what you publish with taxonomy, authorship, and review — useful for the archive and the public site.
- Categorias
- Tags
- Colunistas
- Revisões e erratas
Scheduling
Posts and campaigns enter the queue with a set date, instead of relying on someone to “remember to publish”.
- Posts agendados
- Campanhas programadas
Subscriber list
A list managed in the platform, with confirmation and unsubscribe aligned to the publisher’s operation.
- Confirmados
- Pendentes
- Descadastro em um clique
Campanhas de newsletter
From draft to send: compose, test, and deliver to the list without exporting contacts to another tool.
- Composição
- Envio de teste
- Draft
- Disparo
Website messages
Public form requests reach the team in Studio, not lost in personal inboxes.
- Inbox da editora
- Histórico de contatos
What changes in the workflow.
Antes: blog num lugar, newsletter noutro, catálogo à parte.
Com Papaya: notícias e campanhas no mesmo backoffice da obra.
Antes: lista de e-mails desconectada do site.
Com Papaya: assinantes e formulários entram na operação da editora.
Antes: mídia e mensagens perdidas em caixas de e-mail.
Com Papaya: contatos e arquivos ficam disponíveis para a equipe.
Compared with common alternatives.
We compare with what publishers already use — without inventing a fake rival.
Ferramenta só de e-mail
Envia campanhas bem; não conhece a ficha da obra nem o site editorial.
Blog separado do catálogo
Publica notícia; raramente amarra lançamento, capa e metadados da publicação.
Formulário genérico + planilha
Recebe mensagem; não devolve o contato ao fluxo da equipe na plataforma.
What the team stops doing.
Campanhas, posts e assinantes aparecem no mesmo Studio usado para administrar o acervo — sem exportar listas entre ferramentas.
- Copiar capa e sinopse para a newsletter
- Manter duas listas de assinantes
- Perder mensagens do site no e-mail pessoal
From preparation to use.
- 01Prepare content
- 02Review and categorize
- 03Schedule or publish
- 04Connect to the catalog
Operational questions.
Is the blog part of the publishing house’s website?
Yes. News and public pages are generated together with the publishing website.
Can a publication be scheduled?
Posts and campaigns include scheduling tools.
Can I send a newsletter test?
Campaign composition includes a test before sending to the list.
Can images be reused?
The media library centralizes files and their metadata for reuse.
See this area with your publishing house’s data and workflow.
The demo is tailored to your team’s real process.
Schedule a demo